How 8 minutes a Day Can 'Earn' you £6604 a Year from the Very Best Televised Racing Even If You Don't Know Which End of a Horse the Hay Goes In...

Stop Press!

The letter below this box was written for the last full opening of The Festival Value Service in Nov 2013. it was a very successful launch and spaces closed to new members after just 1 week.

The service has only been open occasionally since then and only for short periods. I've decided to top up member numbers again and have opened up the service to new members for a limited time.

Overall, we now stand at 358.52 points profit from 1035 bets at an exceptional ROI of 18.42%


Download the Full FVS Results Here


That's backing at 1 point level stakes.

Had you backed them all at 2 point win up to 5/1 and 1pt each way at all bigger prices, you'd have made +459.99 points profit.

To easily achievable £50 stakes, that works out to a very life enhancing £22,999.50 in total - an average of £3285.57 per year for 10 minutes work on 3 or 4 days a month!

It's a great service, even though I say so myself! If you are interested in getting involved, please do not delay - I reserve the right to close the offer down, without warning, at any time.

Thanks for taking the time to read this and all the best

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Dear Betting Colleagues,

If you’re anything like me, you receive messages every day offering the latest shortcut to betting riches.

And the sad truth is


Almost none of them deliver on their wild promises 


From dodgy tipsters to hopelessly flawed betting systems, we’ve all tried them. Most are, at best, inept and some are downright fraudulent. It sometimes feels like an endless merry go round of shysters and snake oil salesman and it makes me tired.


You’re pretty tired of it as well, am I right?


If that’s the case, I have something to share with you that will hopefully be a refreshing change.

My name is Kieran Ward and I’m a full time professional gambler and horse racing & betting blogger at Make Your Betting Pay.

I’ve been there week in and week out for more than 3 years now and during that time, I believe I’ve built a reputation for honesty, fair play and integrity along with a loyal group of nearly 8,000 people who read my blog every week. I’m not going to be here today and gone tomorrow and my reputation means much more to me than a quick buck.

With that said, I’d like to introduce you to a simple, straightforward service focussing on the absolute cream of British Horseracing.

But before we get to that…let’s take a look at the stark reality of making money money betting on horse racing.


  • Consistently making your betting pay takes experience and hard work.
  • Most people cannot do it.
  • That’s why some bookmaking firms have turned into massive multinational corporations.


However, even taking all that into account, with the right knowledge and expertise


You can make consistent, substantial profits


I personally make a very nice full time income from my betting – year in, year out.

I’m very proud of what I’ve achieved but none of it has happened overnight or without an awful lot of hard graft.

Seriously hard graft

It’s taken me a lifetime of study and many years of struggling to reach the position where I can support myself and my family comfortably with my betting alone.


But, as I said, things weren’t always this good…


If you’ve been following my story online over the last week, you’ll be aware that my betting education cost me 15 years and £50,000 in betting losses, terrible tipsters and hopelessly flawed betting systems.

I think that’s quite a common story judging by comments I’ve received.

And it’s such a common story because most of the tipsters out there are in the “find a winner at any price” camp. And sure, if you have a 100% win strike rate that’s a great camp to be in! Unfortunately, nobody does.

The truth is, that to make consistent, long term profits, you have to be consistently backing horses at a bigger price than their true chance of winning the race. That’s value betting.

For me, that was a life-changing realisation. Without value there were no long-term profits.

You won’t get the winner every time, or even most of the time, but as long as you’re getting your bets on at bigger prices than they truly should be – you’re guaranteed to make money in the long term.

These profitable ‘value betting opportunities’ occur when the bookmaker has plain “got it wrong” and is offering far too big a price. And the good news is these ‘value betting opportunities’ occur a lot more often than you might think – the odds compilers are not infallible and over the years…


I’ve become expert at spotting when the bookies have made a mistake.


I don’t say this to boast.

It’s a simple statement of fact.

It’s a fact that has allowed me to run two of the most profitable tipping services in the country over the last 2 and a half years.

In July of 2011 I launched The Morning Value Service, a simple, straightforward value tipping service focussing on grabbing value in mid-morning betting markets. Every bet since inception has been proofed to both Geegeez and Secret Betting Club. That service now stands at a profit of 1166.83 points or £58,341.50 to £50 stakes.

In November of 2011, I followed up by launching The Evening Value Service focussing on UK evening horse racing. Again, all bets have been fully proofed to the most respected betting monitors in the industry.

The Evening Value Service has gone on to produce 595.56 points profit or £29,778 to £50 stakes.

Again, I don’t say these things to brag. Merely to establish the fact that, when it comes to betting on horses, I know what I am doing.


Like all professional bettors I monitor my performance constantly, looking for ways in which it can be improved and to identify any patterns that develop in the results. And a pattern was developing.

During the big racing festivals, my selections performed even better!

I started to dig a little deeper in to the data and discovered that instead of the 10-15% return on investment achieved by my normal bets, those at the big festivals were producing returns in the 30 to 35% range!

Not only that, because of the strength of the betting markets, my little group of members wasn’t having the slightest effect on the prices.

Over the last 2 and a half years, concentrating on the absolute cream of British racing, both on the flat and over the sticks, has produced the following quite astounding results:


Betting to level stakes of £100 that equates to a profit in that time of


An astounding £16,510

Pure Tax Free Profit  


Now, £100 might be more than you’re initially comfortable with but even to modest £20 stakes, you would have made a very life enhancing £3302 – just betting at the festivals! 

Would an extra £3302 have helped you over the last couple of years? What about over the next couple of years?

Would that make life a little more comfortable for you?

That’s a very decent family holiday! Or maybe you’d choose to pay down some debts? It’s really not for me to guess at what you might do, but I’m sure you’d have some fun deciding!

And the important thing to remember here that we are not talking about a massive investment of time and effort here. You would only be betting for a few days each month – some months hardly at all – and it would never take you more than 10 minutes a day to get your bets on!



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Having established just how profitable this can be, I’m now ready to give you the chance to take advantage of my Festival Value Sslections. I’ve never been one for fancy names or marketing chicanery and, in that spirit, I have named this: 

The Festival Value Service

I chose this name because

1) The Service is focused solely on racing at the big UK festivals

2) The selections are made using a variety of “value” finding methods

3) I like the name of something to tell me exactly what it is!


What do you actually get as a member of The Festival Value Service?


  • A horse racing selection service concentrating solely on the cream of UK horse racing.
  • Proven, profitable selections delivered straight to your inbox in plenty of time to get your bets on.
  • A selections ‘back-up’ page on the members-only website
  • Detailed advice as to what price to take and with which bookmaker.
  • Bets concentrated on just a few meetings each year – the very best of racing in the UK.

Each year, Membership includes all of the Festivals listed below :


Victor Chandler Chase, Ascot 

Festival Trials Meeting, Cheltenham 

Ascot Chase Day, Ascot 

Cheltenham Festival 

Grand National Meeting, Aintree 

Guineas Meeting, Newmarket 

May Festival, Chester 

Derby Festival, Epsom 

Royal Ascot 

July Meeting, Newmarket 

Glorious Goodwood 

Ebor Meeting, York 

St Leger Meeting, Doncaster 

Cambridgeshire Meeting, Newmarket 

Hennessy Festival, Newbury 

International Meeting, Cheltenham 


Even more importantly, as a member of The Festival Value Service, here are the things you don't have to do:


Spend years learning the intricacies of form study


Spend half your life trawling through racing result stats


Devote hours each day to analysing betting market trends and patterns



I’ll be the one shouldering that burden!



All you have to do is follow me in!



You can piggy back my years of experience, hard work and betting know how  - adding regular, substantial sums to your back pocket without getting involved in any of the drudgery necessary to consistently find “value”

Let me explain a little more about the “nuts and bolts” of the service.


I’ll analyse every horse running at the big meetings. I’ll whittle the runners down to a shortlist of possibles before carrying out a detailed analysis of the betting markets on each day of the festivals. Only after all that will I come up with our value selections.


You simply follow the detailed instructions in the email I send direct to your inbox.


The selections will be mailed out around 1 hour before the first race of the meeting. The number of selections will vary from day to day and from festival to festival but will average half a dozen carefully selected bets.


To make it completely clear, here’s exactly what you will be getting if you secure a spot:


Precision value selections directly to your inbox every day of the big UK horse racing festivals.


Clear, concise instructions on exactly what you have to do – including the price to take and the exact bookmakers offering that price


A genuine opportunity to make a substantial profit from betting on just the very best UK racing


There are, of course, some important points to take into account when considering this service, both for your protection and mine. This service is designed for members who can take a professional attitude to their betting and are able to devote a bit of time and care to getting their bets on. You will need:


  • To be able to access your bookmakers accounts for around 15 minutes about an hour before racing on days when we are betting
  • To have (or be able to open) betting accounts with the bookmakers who appear on the Oddschecker website
  • A starting betting bank of 250 points – i.e. take the amount of money you’re setting aside, divide it by 250 and that will equal 1 point


If that is more than you can commit to then, sadly, this opportunity will not be for you. We must go our separate ways with no hard feelings. However, if that sounds like you and you can exercise some basic common sense, please read on.


The other thing I have to make very clear is the limited nature of this offer.


Membership is Limited


Value selections, by their very nature, are both time and price sensitive. Clearly, if we have too many members backing these selections, the level of value and, ultimately, the profitability will be damaged.


CANNOT allow this to happen.


Therefore I feel it only right to warn everybody that I will be monitoring membership levels very carefully and reserve the right to close this offer, without prior warning, at any time.


I’m sorry to be so blunt about it but the prices (and by extension, the members) have to be protected.


Still with me? Good.


I like it, Kieran, How much is it going to cost me?



How much do you think it’s worth to have:


The chance to ‘piggy-back’ the bets of a full-time professional gambler.

No ifs, buts or maybes – the selection, the price to take and the bookmaker to take it with.

Bragging rights in the pub when you bag a big winner at the very best race meetings


And most importantly of all the peace of mind that comes with my cast iron money back guarantee:


60 Day Money Back Guarantee

Something you don’t like? Tell me in the first 60 days and you’ll get your money back – no questions asked!


That's right, I’m that confident that you’ll be blown away by this service, I’m prepared to take all the risk – if you don’t like it, you get your money back. No quibbles, no questions.

Now, I’ve thought long and hard about where to set the price for this service – finding a price that makes it affordable for you but also reflects the sheer hard work I will be putting in.

When you consider that this service has averaged nearly 80 points profit per year since 2011, I think it would be more than fair to set the price at say £10 for each one of those points and charge £800 per annum. There are lots of services out there doing exactly that!

There are also a lot of services out there charging £100 or more In fact, next year if I sell membership to this service on a festival by festival basis, I will be charging at least £57 per festival

That being said, I do want to make this affordable to everybody with an interest in the very best UK racing and, with that in mind I’ve decided to make this service  available at a level that will allow profits to be made even with tiny stakes.

1 Year’s membership for a single payment of £157 + Vat

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1 Month's membership for  £37 + vat followed by recurring payments of £37 + vat each month

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So there you have it, for  the incredible price of just 50p a day,  you can gain access to a service that could have netted you £16,510 to £100 stakes, at the big racing festivals over the last 2 and a half years and gives you :


The chance to ‘piggy-back’ the bets of a full-time professional gambler.

No room for error – the horse, the price, the bookmaker direct to your inbox with no flannel

A no-quibble 60 day money back guarantee


All that remains is for me to thank you wholeheartedly for taking the time to read this letter and wish you the very best of luck with your future betting activities – whatever you decide.


All the very best,


Kieran Ward

The Festival Value Service



PS Don’t forget, I’m shouldering all the risk with this service – my 60 day money back guarantee ensures that if you are not happy – this won’t cost you a penny! This allows you the freedom to paper trade the bets if you’re more comfortable with that.


PPS The last time I made a betting offer of this nature, it sold out completely in under a week – and has very rarely had any spaces available since. I urge you to act quickly to avoid disappointment!


PPPS More than 10,000 people have been following this process over the last week - I can only sell spaces to a tiny fraction of those people. I urge you to secure your space without delay.





 Contact us via support@festivalvalue.co.uk